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The website arizonamortgageri.com states the following, "Providing Arizona Mortgage Responsible Individual Services." We viewed that the website also stated " Arizona Mortgage Responsible Individual Services for all Mortgage Bankers and Brokers." It also said " Providing Arizona Responsible Individual Services. As a full time professional responsible individual, I do not originate loans. A licensee can rest assured that I will not be competing with them or their loan officers. Here is my standard scope of services. In addition, assist with the p." The header had Arizona mortgage license as the highest ranking search term. This keyword is followed by Arizona mortgage banker license, Arizona mortgage broker license, and Arizona Mortgage Responsible Individual which isn't as urgent as Arizona mortgage license. The other words they used was Arizona Department of Financial Institutions. Arizona Mortgage Broker Responsible Individual is included but might not be understood by search engines.